Sustaining traditions and heritage
" Her talent lies in respecting the body's natural shape while enhancing it with a discreetly sexy touch... "
- LOUIS VUITTON 2014 City Guide Beijing
“undeniable quality and beauty… compelling point of view.”
- Cora, THE LINGERIE ADDICT
PILLOWBOOK was created in 2012 from a desire to create bralettes that value the beauty of petite busts, avant-garde silk lingerie and elegantly modernized interpretations of dudous (traditional Chinoiserie lingerie). There were things that were missing in the Beijing market where the founder was currently based.
Today, the silk couture brand continues to uphold impeccable old-era craftsmanship, unconditional attention to detail, dedication to reducing fabric waste and personalization with custom colors for a more intimate savoir-faire.
The name pays homage to Imperial Chinese miniature antiques of amorous adventures and inspire designs of unashamed naughtiness.
*aesthetically, Chinese pillow books differ significantly from Indian karma sutras and Japanese shunga.
Lu specialized in intimate apparel at NY Fashion Institute of Technology. She's been trained at multiple lingerie and beauty brands such as Jean Yu, Oscar de la Renta Intimates, Kiki de Montparnasse and Estee Lauder where she learned the relationship women have with their intimate products. In 2009, she moved to China to work alongside an Oscar winning designer and discover her Asian roots as an American-Taiwanese. After few years, Pillowbook was launched.
In between buying silks and designing silky underthings, Lu continues to freelance as costume designer for film, theater, and commercial events and have dressed celebrities such as Shuqi, Luhan, Yang Liping, Godfrey Gao, Hannah Quinlivan, Jason Isaacs, Fan BingBing and Lin ZhiLing. Idle moments are savored with her 2 year old son, 4-legged mutt and dessert. She currently resides in Paris eating way too many éclairs.
THE SECURITY GUARD
Homer's 4 white paws were superstitiously believed to attract bad luck so at 1 month old, the locals threw him in a trash bin. Luckily, a colleague spotted a “rat” that Irene fell in love with and took him home. He’s currently employed as our CTO, Chief of Treats Officer, who runs around giving everyone free hugs and licks.
PROUDLY MADE IN BEIJING (2012-2018)
Every PILLOWBOOK treasure is developed and produced in a strict quality controlled, fairly employed and ethical environment within our atelier. We welcome you to visit and experience every step of our creation to production behind-the-scenes formula for #transparency.
Our showroom is open to consultation, fittings and private viewings by appointment only. We are temporarily located near the Buddhist monastery quarter of YongHeGong Lama Temple (naughty, naughty).
LOUIS VUITTON City Guide 2014 recommend you to shop by for an intimate bespoke experience.
NOTE * AS OF 2019, WE ARE CURRENTLY SETTING UP THE STUDIO IN PARIS, FRANCE. OH LA LA !