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Beijing 100007

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Couture lingerie from the Modern East. Every piece hand-crafted with pure silk in our Beijing atelier.

Here piggy, piggy, piggy ...


humble rants and musings of an introverted designer, trying to bring awareness to other (non-western) lingerie culture.

Here piggy, piggy, piggy ...

Irene Lu

To all the lovely ladies and lovers reading this…


A little about Chinese tradition as I’m an American born Taiwanese who grew up with lots of Chinese traditions including The Art of Red Envelopes. My favorite one along with the rest of every South East Asian population who celebrate this festival. Think of it as Christmas gifts except this is all ca$h ca$h ca$h, stuffed in beautiful red envelopes. Sounds better than random Christmas gifts, right? It. Really. Is.

Like pretty gift wrappings, the design of these envelopes had to vie for attention with bright golden letters of fortune/luck, blessings, the zodiac animal, etc… My favorite ones have a velvety touch or lightly scented with warm incense. If it doesn’t smell like you just kowtow to the heavenly Gods, you know the gift-er recycled last year’s envelope, which to be fair, totally honorable and ethical today considering the world’s end is near.

As with all Chinese tradition, everything is filled with rules based on symbolism. So meticulous that even the amount of notes given is vital. Never give an odd number of bills= bad luck! You always want to give in doubles, such as two $100 bill, six $50 bill, or ten $20 bill. Do avoid 4 of anything which symbolize death. However, we love the number 8 because in Chinese, 8八 pronounced ba sounds like fa 發 which means “to receive fortune” in the word fa fu 發福. So it’s very common to receive eight $5 bills or if you’re lucky (or grandparent’s favorite), eight $100 bills. There are a lot more rules but I’ll mention one more- it MUST be fresh crispy notes because giving old notes is giving bad luck. Oh…. the smells of fresh notes… mmmmmmm

Enough of my reminiscing babbling… here are the conditions and details for the first ever Pillowbook red envelope.

  • Your red envelope is filled two us$10, two us$5 and eight us$1.

  • Only applicable for the purchase of underwear

  • Only applicable for any shade of red underwear. from Bordeaux to sunset pink.

  • I have the right to refund any order if the final order does not fit these rules, mentioned above.

  • Valid until next Nov 1, 2019

Did I hear you ask, “Why red?” Well.. We are obsessed with red in South East Asia. Red, symbolize fortune, happiness, and all things happy go lucky. To bring attract a better year, wear red on the eve of Lunar New Year. Best to wear a new pair because, you guessed it, symbolism!

Lastly and perhaps most importantly, if you are born in the zodiac year of the pig (1923, 1935, 1947, 1959, 1971, 1983, 1995 or 2007) listen up! It is suppose to be a bad year for you so saying goes, wearing red underwear will also ward off bad luck. Told ya, this one is for you. :)

“So what is the discount code?” The secret code is in the current newsletter and I won’t reveal it here so that it is exclusively, yours. Sorry for any one who missed out; you can always subscribe to our newsletter for future specials.

Love, Pillowbook